What key principle underlies URAC's emphasis on transparency?

The key principle underlying URAC's emphasis on transparency is to build trust between healthcare organizations and patients through open communication. Transparency in healthcare is essential for fostering a trusting relationship where patients feel informed and empowered to make decisions regarding their care. When healthcare organizations are open about their practices, outcomes, and the rationale behind treatment options, patients are more likely to engage actively in their healthcare journey. This trust can enhance patient satisfaction, adherence to treatment plans, and overall health outcomes.

Transparent communication provides patients with clear information about their options, which is crucial for informed consent and shared decision-making. In an environment where trust exists, patients are more likely to raise concerns, provide honest feedback, and seek the care they need, ultimately improving the quality of healthcare delivery.