In the context of surveys, what is the primary goal when sending one?

The primary goal when sending out a survey is to gather responses from the participants. Surveys are designed to collect data, opinions, feedback, or insights from a specific audience to understand their perceptions, experiences, or behaviors. This information is crucial for making informed decisions, identifying trends, and assessing satisfaction in various contexts, such as market research, customer feedback, or academic studies.

While establishing professional relationships, entertaining recipients, or providing training sessions may occur during communications, these do not capture the main objective of a survey. The essence of a survey lies in eliciting and compiling responses to inform further actions or strategies. Hence, the focus is heavily placed on obtaining valuable and actionable data from the participants.