In terms of patient data, what does URAC prioritize?

URAC prioritizes safeguarding patient confidentiality because this is a fundamental aspect of maintaining trust between patients and healthcare providers. Ensuring that sensitive patient information is protected from unauthorized access or breaches is essential for compliance with legal standards, such as HIPAA, and it supports the ethical principles of respecting patient privacy. By prioritizing confidentiality, URAC emphasizes the responsibility of healthcare organizations to implement secure practices and systems that protect individual health information, thereby fostering a safe environment for patients to seek care and share their health information without fear of exposure. This focus on confidentiality also creates a foundation for other data management practices, ensuring a patient-centered approach in healthcare services.